Tuesday, February 26, 2008

Campaign Fonts

Just wanted to tip readers to a good friend of this blog, and outstanding New York-based writer, Nancy Scola's latest post at her site regarding the choice of font in the dueling presidential campaigns. If you aren't hip to the difference that font style makes and the messages they send, you should by all means see the documentary Helvetica. Here's a bonus clip that didn't make the documentary about Obama's font "Gotham":

Support Nancy's work, check out the post in question, and judge for yourself which style speaks to the message.

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